The World of Mouth Marketing Association (WOMMA) just published some interesting stats on social networks. I'm linked into all kinds of networks these days, including Jaiku where people in my network can get the latest updates on my online presence: what I'm doing, what I'm thinking, my location, etc.
WOMMA reports on an April research report by Fox Interactive Media found that the 70% of Americans aged 15-34 who engage in social networking activity are doing so during the primetime hours. MySpace is the site of choice...big surprise. According to the report:
* 40% of social networkers say they use social networking sites to learn more about brands or products, and 28% say a friend has recommended a brand or product to them.
* 69% of users say they use social networking sites to connect with existing friends and 41% say they use the sites to connect with family members.
* More than 31% of social networkers say they spend more time online in general after starting to use a social network.
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