Who is Blogging? It's Now Mainstream

Americans are now reading blogs in record numbers. Blogs like Huffington Post and TechCrunch have become major media properties and drawn audiences from mainstream media. According to eMarketer:

The average U.S. blogger is 37.6 years old, and there's a 69.7% chance that s/he is white, according to research from BIGresearch. Twenty percent of bloggers are Hispanic, 12.2% are African-American, and 3.7% are Asian. A separate study from Deloitte & Touche found a direct correlation between a blogger's age and their likelihood to participate in the blogosphere. According to the study, 55% of U.S. internet users aged 13 to 24 say they read blogs, while only 42% of those aged 25 to 41, 27% of those aged 42 to 60, and 15% of those aged 61 to 75 indicate blog readership.

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