7/08/2008

Google Lets Its Tech Geeks Sell Their Inventions


Many developers enjoy working at Google. You get to allocate part of your week to personal creativity, developing whatever you want. Here's a video of a few Google developers promoting their Goog 411 service.

From a branding perspective I love this approach. It's so tech geek that it actually breaks through for me. And I'm writing about it, so it's viral. And for a billion dollar company like Google to take this approach is very zen.

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