Kroogi's "Pay What You Want" Model Could Transform Distribution

For musicians, artists, photographers, videographers and authors acting as independent agents for their own content, the Internet offers a chance to reach a global audience of fans and buyers. The challenge, however, is getting people to 'buy' your stuff. And online, you can download content from illegal sites almost as readily as you can from online storefronts. While free might appear to make sense for a fan, it does little to help the content creator sustain himself/herself for the future. That's why buying content - or paying something for it - make sense.

Enter Kroogi.com - a content community that launched about a year ago in Russia. At Kroogi.com artists post content and fans can download and "Pay What They Want" for it.

Kroogi.com founder, Miro Sarbaev, calls it a 'gratitude economy model' and about 20% of fans at Kroogi.com pay for content they enjoy.

So if you're a musician, artist, photographer, videographer or writer looking for a new outlet for distributing and selling your creative content, check out Kroogi.com. I'm a musician working with Kroogi, and it's definitely a place where I want to post music. Who knows, it just might be the next, successful distribution model.