Jango Rocks

Jango is among several music promotion platforms I'm currently using to promote my debut CD, 'Sacred Love'.

With Jango the artist pays for online radio plays to an audience of millions. A band might buy 1000 or more plays monthly, and the site offers tons of great features that help you reach the right audiences that might like your music.

Jango flips the radio model by turning the airwaves into promotional platform for artists as your music is played side by side with perhaps more well known bands.

For listeners, Jango is free online radio, and listeners can become fans of those artists being played. Artists can target music to listeners by musical artist they like, and geographically by country and state (USA). With premium targeting (costs more per play), artists can target by gender and age as well.

When someone becomes my fan, some of them also join my email list. Jango also tells me stuff about my listeners: what other artists do my listeners enjoy and how old are they? That is really useful information that can inform every other extension of your marketing campaign.

My song "Natural Moment" is liked by fans who enjoy Jimi Hendrix, The Beatles, Santana and Pink Floyd. My song with Will Ackerman, "Imagine," is liked by fans who enjoy Josh Groban, Sarah Brightman, The Three Tenors and Andrea Bocelli.

That information lets me target my music to Jango listeners more precisely. And I get information that helps me rank my success, comparing numbers of plays to fan signups. Jango also lets me send a few emails a week so I can make a deeper connection with fans.

With Jango I'm reaching real people with my CD, Sacred Love and connecting with new fans. That's what it's all about. Jango gets 4 stars out of 5.

I'd like to see Jango add targeting by song. I've play a few styles of music and it's all about targeting music to audiences song by song. That will win Jango the 5th star in my book.